BBC Countryfile's Adam Henson sparked worry among viewers who all had the same observation about the latest episode. The nature and farming show saw Margherita Taylor and Matt Baker visit Trent Valley, where a big project was underway to fix damage caused by industrialisation and help wildlife return home.
Adam Henson, meanwhile, explored a dangerous disease affecting livestock across the country. But as the show started, fans noticed a small mark on Adam's face and shared their concerns on social media.
One viewer asked: "@BBCCountryfileI missed the start of today's programme what has poor Adam done to his face? " Another said: "Adam looks like he's developed a birthmark on his right cheek since his last appearance! " A third wondered: "Has Adam been kicked in the face by a rare breed #Countryfile."
Adam started by saying: "Spring is in the air, and for sheep farmers across the country, lambing is our busiest time of year with long hours and quite a lot of stress."
He added: "But the overriding reward is seeing ewes and lambs out on the fresh green grass. But this year, there's been an added worry and concern for many sheep farmers, including myself," reports the Express.
"That's because the Schmallenberg virus spread by midges has been found across British farms.
"It can affect several livestock species, including sheep, cattle, and goats, and has devastating consequences for pregnancies in the animals, causing fetal deformities and stillbirths."
Adam then shared that one of his ewes recently gave birth to a stillborn lamb infected with the disease.
While some viewers expressed worry for Adam, others were not pleased with the show's content.
One viewer took to X to vent: "Every week ! ! ! ..... everything is due to climate change .... A once great programme is just a @ bbc propaganda nonsense.. why don't they look at the raw sewage pumped into rivers and seas with the blessing of the government... #Countryfile."
Another commented: "Today's #Countryfile is a special Very Young CBeeBies edition, where every item is being presented in the most babyish voices and language, from sickly squeeing over beavers, to the woman who just described her germination work as making "baby trees".
"@BBCCountryfile you bring the wonderful sound of the dawn chorus to life. Then let Matt Baker talk all over it," another viewer remarked.
However, not everyone felt the same way, with one fan saying: "I'm addicted to the @BBCCountryfile 7-day forecast at this time on a Sunday evening."