Greggs has teamed up with Capital Breakfast to launch a new breakfast roll dubbed “The Jordan”, which will be available for a limited time only this Friday. “The Jordan” will be made up of Jordan North’s ultimate breakfast ingredients; bacon, ketchup, brown sauce and a dollop of mustard.
Earlier this week, Capital Breakfast host Jordan North declared his love for his breakfast of choice – confessing to fellow co-hosts Sian Welby and Chris Stark that he enjoys mustard on his bacon buttie. On Tuesday’s show Jordan said the sauce combination “changed his life” since he first tried it 12 years ago, urging listeners “don’t knock it ‘til you’ve tried it!”.
The divisive breakfast roll sent fans into a spin on an Instagram poll where 76% of listeners voted “you’ve GOT to be joking” when asked about trying “The Jordan” bacon roll, with only 24% agreeing with his bizarre sauce combination.
It didn’t take long for the team at Greggs to bring home the bacon as they exclusively hand delivered Jordan and the team a selection of “The Jordan” butties to enjoy in the studio.
The Burnley boy, who is now the brand-new host of Capital Breakfast, was buzzing to say the least that his controversial breakfast had been created especially for him exclaiming “oh my God this is amazing!”. Fellow presenters Sian Welby and Chris Stark shared their “The Jordan” ratings on Capital’s Instagram with Sian rating it just a 5/10 remarking it “it’s not bad… it’s different”, however Chris called Jordan’s creation “a movement” rating it 8.5/10 urging Greggs to introduce it in shops nationwide.
On Thursday’s show, Chris decided to call upon Greggs CEO Roisin Currie to pull the favour for himself, with Sian dubbing Roisin “the most powerful woman in the UK”. Speaking on this morning’s Capital Breakfast Show, Roisin acknowledged “if our customers are saying they’d like to try it, then let me see if there’s something we could do”, before going on to admit she was also intrigued to try “The Jordan” for herself.
And now it seems that Chris’ connections have finally worked in his favour as Greggs have this morning announced they will introduce “The Jordan” in five shops across the UK this Friday only.
From 8am – 11am, each of the below shops will be giving away 100 of “The Jordan” bacon rolls for FREE, whilst stocks last.
- 73-75 Grainger Street, Newcastle upon Tyne , NE1 5JE
- 1 Leicester Square, London , WC2H 7NA
- 34 Queen Street, Cardiff , CF10 2BY
- Charter Walk Shopping Centre, 31 The Lower Mall, Burnley , BB11 1BA
- U3B, Bullring Shopping Centre, Lower Mall, Birmingham , B5 4BA
